The Use of Quality Expectations to Segment a Service Market

Autor: Iglesias Argüelles, V.; Ruiz Vega, Agustín V.; Díaz Martín, A.M.; Vázquez Casielles, R.; 

Tipo de documento: Artículo de revista

Revista: Journal of Services Marketing. ISSN: 0887-6045. Año: 2000. Número: 2. Volumen: 4. Páginas: 132-146.




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