Cognitive-Affective Model Of Acceptance Of Mobile Phone Advertising

Autor: REINARES LARA, EVA MARINAPelegrín Borondo, JorgeOlarte Pascual, Cristina

Tipo de documento: Artículo de revista

Revista: E a M: Ekonomie a Management. ISSN: 1212-3609. Año: 2016. Número: 4. Volumen: 19. Páginas: 134-148.

doi 10.15240/tul/001/2016-4-010

CIRC: GRUPO A

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