An empirical approach to marketing innovation in small and medium retailers: An application to the Spanish sector

Autor: Medrano Sáez, NataliaOlarte Pascual, Cristina

Tipo de documento: Artículo de revista

Revista: Contemporary Economics . ISSN: 1897-9254 . Año: 2016. Número: 3Special Issue. Volumen: 10. Páginas: 205-216.

doi 10.5709/ce.1897-9254.210

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