An empirical approach to marketing innovation in small and medium retailers: An application to the Spanish sector

Autor: Medrano Sáez, NataliaOlarte Pascual, Cristina

Tipo de documento: Artículo de revista

Revista: Contemporary Economics . ISSN: 1897-9254 . Año: 2016. Número: 3Special Issue. Volumen: 10. Páginas: 205-216.

doi 10.5709/ce.1897-9254.210


  • Armbruster, H., Bikfalvi, A., Kinkel, S., Lay, G., Organizational innovation: The challenge of measuring non-technical innovation in largescale surveys (2008) Technovation, 28 (10), pp. 644-657
  • Becheikh, N., Landry, R., Amara, N., Lessons from innovation empirical studies in the manufacturing sector: A systematic review of the literature from 1993–2003 (2006) Technovation, 26 (5), pp. 644-664
  • Bhaskaran, S., Incremental innovation and business performance: Small and medium-size food enterprises in a concentrated industry environment (2006) Journal of Small Business Management, 44 (1), pp. 64-80
  • Brown, J.S., Research that reinvents the corporation (2002) Harvard Business Review, 80 (8), pp. 105-114
  • Brown, J.S., Duguid, P., Organizational learning and communities-of-practice: Toward a unified view of working, learning, and innovation (1991) Organization Science, 2 (1), pp. 40-57
  • Camisón, C., Villar-López, A., Organizational innovation as an enabler of technological innovation capabilities and firm performance (2014) Journal of Business Research, 67 (1), pp. 2891-2902
  • Chen, Y., Marketing innovation (2006) Journal of Economics and Management Strategy, 15 (1), pp. 101-123
  • Cooke, P., Regionally asymmetric knowledge capabilities and open innovation. Exploring ‘Globalisation 2’ - A new model of industry organization (2005) Research Policy, 34 (8), pp. 1128-1149
  • Crossan, M.M., Apaydin, M., A multi‐dimensional framework of organizational innovation: A systematic review of the literature (2010) Journal of Management Studies, 47 (6), pp. 1154-1191
  • Djellal, F., Gallouj, F., Services and the search for relevant innovation indicators: A review of national and international surveys (1999) Science and Public Policy, 26 (4), pp. 218-232
  • Francis, D., Bessant, J., Targeting innovation and implications for capability development (2005) Technovation, 25 (3), pp. 171-183
  • Garcia, R., Calantone, R., A critical look at technological innovation typology and innovativeness terminology: A literature review (2002) Journal of Product Innovation Management, 19 (2), pp. 110-132
  • Geldes, C., Felzensztein, C., Marketing innovations in the agribusiness sector (2013) Academia Revista Latinoamericana De Administración, 26 (1), pp. 108-138
  • Grewal, R., Tansuhaj, P., Building organizational capabilities for managing economic crisis: The role of market orientation and strategic flexibility (2001) Journal of Marketing, 65 (2), pp. 67-80
  • Guisado González, M., Coca Pérez, J.L., Complementarity between different types of innovation: An oasis in the middle of the desert (2015) Esic Market 152, 46 (3), pp. 9-56
  • Gunday, G., Ulusoy, G., Kilic, K., Alpkan, L., Effects of innovation types on firm performance (2011) International Journal of Production Economics, 133 (2), pp. 662-676
  • Hair, J.F., Black, W.C., Babin, B.J., Erson, R.E., Tatham, R.L., (2006) Multivariate Data Analysis, , 6th ed.). Upper Saddle River, NJ: Pearson Prentice-Hall
  • Halpern, N., Marketing innovation: Sources, capabilities and consequences at airports in Europe’s peripheral areas (2010) Journal of Air Transport Management, 16 (2), pp. 52-58
  • Kijek, A., Lisowski, M., Starzyńska, W., Innovation Activity of the Polish Manufacturing Enterprises (2013) International Advances in Economic Research, 19 (1), pp. 33-43
  • Kijek, T., An empirical analysis of the relationship between technological and marketing innovations: A Case of Polish manufacturing firms. Acta Scientiarum Polonorum (2013) Oeconomia, 12 (2), pp. 15-25
  • Kishore, R., McLean, E.R., The next generation enterprise: A CIO perspective on the vision, its impacts, and implementation challenges (2002) Information Systems Frontiers, 4 (1), pp. 121-138
  • Lewis, M.J., Wackowski, O., Dealing with an innovative industry: A look at flavored cigarettes promoted by mainstream brands (2006) American Journal of Public Health, 96 (2), pp. 244-251
  • Medrano, N., Olarte-Pascual, C., The effects of the crisis on marketing innovation: An application for Spain (2016) Journal of Business &
  • Industrial Marketing, 31 (3), pp. 404-417
  • Medrano, N., Olarte-Pascual, C., Pelegrín-Borondo, J., Sierra-Murillo, Y., Consumer behavior in shopping streets: The importance of the salesperson’s professional personal attention (2016) Frontiers in Psychology, p. 7
  • Moreira, J., Silva, M.J., Simões, J., Sousa, G., Drivers of marketing innovation in portuguese firms (2012) Amfiteatru Economics, 14 (31), pp. 195-206
  • Mothe, C., Nguyen Thi, T.U., Non-technological and technological innovations: Do services differ from manufacturing? An empirical analysis of Luxembourg firms (2012) International Journal of Technology Management, 57 (4), pp. 227-244
  • Mothe, C., Nguyen Thi, T.U., The link between non-technological innovations and technological innovation (2010) European Journal of Innovation Management, 13 (3), pp. 313-332
  • Naidoo, V., Firm survival through a crisis: The influence of market orientation, marketing innovation and business strategy (2010) Industrial Marketing Management, 39 (8), pp. 1311-1320
  • O’Brien, R.M., A caution regarding rules of thumb for variance inflation factors (2007) Quality and Quantity, 41 (5), pp. 673-690
  • O’Dwyer, M., Gilmore, A., Carson, D., Innovative marketing in SMEs (2009) European Journal of Marketing, 43 (1-2), pp. 46-61
  • O’Dwyer, M., Gilmore, A., Carson, D., Innovative marketing in SMEs: A theoretical framework (2009) European Business Review, 21 (6), pp. 504-515
  • (2005) Oslo Manual: Guidelines for Collecting and Interpreting Innovation Data (3Rd Ed.), ,, OECD/Eurostat, Paris: OECD Publishing
  • Oke, A., Innovation types and innovation management practices in service companies (2007) International Journal of Operations &
  • Production Management, 27 (6), pp. 564-587
  • Porter, M.E., Clusters and the new economics of competition (1998) Harvard Business Review, 76 (6), pp. 77-90
  • Rammer, C., Czarnitzki, D., Spielkamp, A., Innovation success of non-R&
  • D-performers: Substituting technology by management in SMEs (2009) Small Business Economics, 33 (1), pp. 35-58
  • Rowley, J., Baregheh, A., Sambrook, S., Towards an innovation-type mapping tool (2011) Management Decision, 49 (1), pp. 73-86
  • Schubert, T., Marketing and organisational innovations in entrepreneurial innovation processes and their relation to market structure and firm characteristics (2010) Review of Industrial Organization, 36 (2), pp. 189-212
  • Schumpeter, J.A., (2012) The Theory of Economic Development. an Inquiry into Profits, Capital, Credit, Interest, and the Business Cycle, , 16th ed.). New Brunswick, NJ: Transaction Publishers
  • Shergill, G.S., Nargundkar, R., Market orientation, marketing innovation as performance drivers (2005) Journal of Global Marketing, 19 (1), pp. 27-47
  • Soltani, S., Azadi, H., Hosseini, S.J.F., Witlox, F., Passel, V.P., Marketing innovation in rural small food industries in Iran (2015) Journal of Food Products Marketing, 21 (5), pp. 533-551
  • Tether, B., Miles, I., Blind, K., Hipp, C., De Liso, N., Cainelli, G., (2002) Innovation in the Service Sector: Analysis of Data Collected under the Community Innovation Survey (CIS-2), , Manchester, UK: The University of Manchester &
  • Walker, R.M., Innovation and organisational performance: Evidence and a research agenda (Research Paper No. 002) (2004) Advanced Institute of Management
  • Walker, R.M., An empirical evaluation of innovation types and organizational and environmental characteristics: Towards a configuration framework (2008) Journal of Public Administration Research and Theory, 18 (4), pp. 591-615
  • Wang, S., (2015) What Motivates Marketing Innovation and Whether Marketing Innovation Varies across Industry Sectors (Postdoctoral Thesis, Telfer School of Management, University of Ottawa), ,