Formatos de publicidad no convencional en televisión versus spots: un análisis basado en el recuerdo = Non-conventional advertising formats in television versus spots:An analysis based on the generated recall

Autor: Reinares-Lara, P.; Reinares-Lara, E.; Olarte Pascual, Cristina

Tipo de documento: Artículo de revista

Revista: Historia y Comunicacion Social. ISSN: 11370734. Año: 2016. Número: 1. Volumen: 21. Páginas: 257-278.

Texto completo open access 




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