The effects of the crisis on marketing innovation: an application for Spain

Autor: Medrano Sáez, NataliaOlarte Pascual, Cristina

Tipo de documento: Artículo de revista

Revista: Journal of Business and Industrial Marketing. ISSN: 0885-8624. Año: 2016. Número: 3. Volumen: 31. Páginas: 404-417.

CIRC: GRUPO A

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