Attitudes toward mobile advertising among users versus non-users of the mobile Internet

Autor: Izquierdo-Yusta A.; Olarte Pascual, Cristina;  Reinares-Lara E.; 

Tipo de documento: Artículo de revista

Revista: Telematics and Informatics. ISSN: 0736-5853. Año: 2015. Número: 2. Volumen: 32. Páginas: 355-366.

JCR (datos correspondientes al año 2014):
Social Sciences  Área: INFORMATION SCIENCE & LIBRARY SCIENCE  Quartil: Q2  Lugar área: 30/85  F. impacto: 1,120 

SCIMAGO (datos correspondientes al año 2014):
,52  SNIP: 1,535 



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