La publicidad en el teléfono móvil: tres grupos de clientes, veintisiete recomendaciones de actuación = Advertising on mobile phone: 3 segments, 27 recommendations

Autor: Olarte Pascual, CristinaPelegrín Borondo, Jorge; Reinares-Lara, E.M.; Sierra Murillo, Yolanda

Tipo de documento: Artículo de revista

Revista: Universia Business Review. ISSN: 1698-5117. Año: 2014. Número: 41. Páginas: 126-144.

Texto completo open access 

SCIMAGO:
SJR:
,23  SNIP: ,268 

IN-RECS (datos correspondientes al año 2010) Disciplina: ECONOMIA  Cuartil: 1º C  Impacto: ,235 

CIRC: GRUPO A

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